About the company: Plastiq is a payments platform that allows anyone to pay expenses with their credit card, when cards are not accepted.
Role: Content Marketing Manager
My main focus at Plastiq was to produce B2B financial content spanning a wide range of channels, medium, and topics in order to help small business owners better understand their cash flow and credit needs. As the company moved from a B2C to B2B focus, I worked on shaping the brand voice and tone guidelines during this transition, crafting content strategy, experimenting with new marketing tactics, and forging numerous content partnerships.
Additionally, I implemented KPIs and best practices for the company’s blog and social channels, built a content editorial calendar and production team, handled public relations duties (media inquiries and press releases), and worked to improve the way that Plastiq communicate with customers.
My role also encompassed work in acquisition marketing within the e-commerce vertical. I have launched marketing campaigns, created marketing collateral in numerous formats (e.g. e-mails, customer case studies, partner co-marketing materials, direct mail, radio ads, and event materials), led event marketing, and handled some media buying. A subset of that work was affiliate, influencer, and loyalty management (a major revenue channel for the company).
February 2019-February 2020
Email Copywriting and Layout
Email copywriting and layout were two of my regular duties at Plastiq. It was a great way to bring together many facets of my job as content marketer and acquisition marketer.
Left: In the September 2019 newsletter, you'll find an abbreviated product launch announcement that I wrote copy for in multiple channels and one of the first customer testimonials that the company publicized.
Right: In the November 2019 newsletter, you'll find blurbs about an on-site marketing event that I curated and credit card promotions that came by way of a content partnership I helped broker.