aunching a new content strategy is not for the faint of heart. Whether you're creating customer testimonial videos, case studies, or finally getting around to taking care of the company blog, you want someone who is well-versed in all aspects of content strategy, production, and planning. Someone who is comfortable mapping out customer touch points, pulling together a content team, and jumping in front of the camera to get the production done.
As a media entrepreneur, I have extensive experience with launching independent content projects. And as a corporate intrepreneur, I bring a plethora of outside expertise and a knack for getting internal stakeholders to rally around your content idea. Let me show you how I can take your content project from a fledgling idea to a major success.
As a media entrepreneur for the past 15 years, I've launched countless media projects on-air and online. Almost a dozen clients have benefited from a polished content product that effectively reached their intended audiences and surpassed their project goals. Whether it's launching new web video series, producing online content, or training executives to be media ready, the breadth and depth of my media savvy has been beneficial to all of my clients.
videos & podcast episodes created
media projects produced
years of experience
Content Strategy & Marketing
Extensive professional experience ideating, conceptualizing, curating and creating content for target audiences. Skilled in maximizing content value for KPIs.
Freelance Reporting & Writing
Social Media Marketing & Management
SUMMARY OF EXPERIENCEOver 11 years of content strategy and media production experience, including work in:
- B2B and B2C content strategy and development
- personal finance and consumer skills education
- freelance writer and reporter at various journalism outlets
- audio & video production
M.S. New Media Management - Syracuse University (2013)
- Graduate Fellow - Turner Broadcasting
B.S.B.A. Finance - University of San Francisco (2007)
- Gradauted with honors
- Minor in Media Studies
- Expert on Final Cut Pro (video editing), ProTools (audio editing), and WordPress
- Experience with AP ENPS, Adobe Premiere Pro and Edius (video editing), and AP Style writing